For Release 9 a.m. PDT, October 22, 2003

Contact: Pamela Warr
Stonehill Productions
pamela@stonehillproductions.com
Phone 619-445-0900
Fax      619-445-0924

Simply Italian
1646 India Street
San Diego, CA 
Phone 619-702-7777
www.simply-italian.com

 

 

 

Press Release

 “Blossom”, one of the Top 10 Fantasy Gifts for 2003 (along with a Limited Edition BMW and a Learjet) has arrived at Simply Italian.

The 9th annual Festa in San Diego’s Little Italy neighborhood brought over 70,000 visitors to the shopping district last weekend, but Simply Italian owner, Gayle Stone, could not be persuaded to uncover her latest acquisition. “Blossom is too spectacular to share the spotlight with Festa.  She gets her own party!”

San Diego, CA, USA, October 15, 2003:   Ms. Stone is not the only one excited about Dutch designer Tord Boontje’s creation for Swarovski Crystal.  Last week retailer Neiman Marcus included Blossom as one of the Top 10 Fantasy Gifts for 2003 in its legendary Christmas catalog of luxury gifts.

Blossom, a suspended work of art that sublimely masquerades as a chandelier, is inspired by a cherry tree bough in bloom.  Its crystal blossoms, showering from steel branches and glorified by a profusion of LED light, carry off the ambitious illusion with astonishing grace. Swarovski crystal, found in the chandeliers of Versailles and The Metropolitan Opera, is considered unparalleled worldwide in terms of its brilliance, value and quality. Manufactured to order in Italy by Prearo Collezione S.r.l., Blossom has exhibited at the Victoria & Albert Museum in London and at the Milan Furniture Fair. 

The San Diego premier for Blossom will be Saturday, November 1, at Simply Italian.   To receive an invitation to the Private Showing contact Simply Italian at (866) 273-7773 or e-mail your request to info@simply-italian.com. To experience and order Blossom after November 1, visit Simply Italian at 1646 India Street.  Store Hours are Tuesday – Saturday, 11am – 7pm, Sunday, Noon – 5pm, and Monday – By appointment only. 

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Backgrounder:  Simply Italian

Bringing Blossom to San Diego is the latest astute move by owner, Gayle Stone, in creating a unique retail atmosphere and successful new career from the terra up.  She and husband, Bill, fell in love with all things Italian on a vacation in 1999.  They envisioned a way to travel to Italy often and to bring Italian hospitality and style to San Diego. 

The lush rococo garden at Simply Italian, shaded by surrounding cityscape, transports visitors into that Mediterranean frame of mind. The cappuccino machine stays busy in the original Simply Italian showroom - filled with unique lighting, art, furniture, jewelry, pottery, and hand-blown glass - and the new casa for contemporary lighting will officially open with the Blossom coming-out party.  

Simply Italian will truly offer the influx of city dwellers in Downtown San Diego a taste of Italy with the planned addition of a wine bar in the garden next year. Gayle’s strong business savvy is tempered by an Italian attitude that is rejuvenated by several buying trips to Italy every year. Of the new outdoor gathering spot for urbanites, she says, “When it rains, we’ll be closed.  It will be just like Italy!”

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A special invitation to Press Representatives

Occasionally business opportunities arise that are so enjoyable an experience, we are hard-pressed to call them “work”.  As your time permits, you are invited to a private preview of Blossom and a warm cappuccino with Gayle.  If your audience has an interest in home décor, travel, entertainment, inspirational goal fulfillment, or small business case studies, the stories behind Simply Italian are a rich find. On the other hand, if you need to get off of your feet and identify a new favorite place to browse or spend money, the garden gate is open. 

Contact Information:

       To arrange Cappuccino with the Owner

       To receive an invitation to the Blossom Premier Party

       To receive additional backgrounder information on Torde Boontje, Swarovski Crystal, the “Blossom” collection, and Simply Italian

              To receive additional  and press-ready photos

Please Contact:

Pamela Warr                                                

Pamela@stonehillproductions.com Phone 619-445-0900

Fax 619-445-0924

or

Gayle Stone

gayle@simply-italian.com

Phone 619-702-7777
Fax      619-702-7772

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For Release 9 a.m. PDT, October 22, 2003

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